Most of us spend a lot of time online navigating various websites to find useful information that satisfies our needs. However, in some cases, our online experience isn’t the best that we could have.
And all this is as a result of poor web designs that don’t consider user experience. Although it can only take you a few minutes to notice tons of errors on a website as a user, it may be trickier if you’re a doing website development in Singapore.
As a developer, it is your responsibility to create great websites that provide an exceptional user experience to users. This isn’t an easy task to accomplish.
Fortunately, there are lots of things that you can to ensure that you design a good website. Follow these simple techniques to create great websites.
Know Your Audience
Before you start designing your personal or business website, make sure that you have an idea of who the target audience is and their behaviour. This will help you understand how to design the various aspects of your site, including the user interface.
Once you have a clear idea of the target audience for your site, you can then strive to find out their specific needs and wants and come up with a perfect design that will meet their desires.
You can get lots of ideas by looking at your competitor sites and note how they’ve implemented the various design elements. Take note of their colors, style, layout, and core features. If you use styles and designs that your target audience is already comfortable with, they will find it easy to use your site.
However, don’t copy everything from your competitors. Differentiate yourself from the rest with your own unique ideas that meet the needs of your target audience. Once you have identified your audience, remember to incorporate their feedback into your web design.
Prioritise Clarity and Simplicity
While designing your website, keep in mind that users want clarity and simplicity. It only takes a few seconds for them to evaluate your website and decide whether they will stick around or not.
Therefore, you need to do everything possible to ensure that they stick around. Don’t make it difficult to find action buttons and visually focus attention on the main button other than a bunch of buttons thrown on your homepage.
Constantly evaluate your website and look for ways of making it easier to use. Strive to provide a clear, consistent design that is simpler for users and make your design intuitive. This way, users can know what to expect when they click on specific buttons on your site.
Part of your duty involves making your site highly usable for a majority of users and allowing for extra functionality to be hidden and only made discoverable when needed.
Remember the fact that when users are familiar with a majority of the aspects of your website design, the process of using it becomes much clearer and easier.
Focus on User Experience
Creating a great user experience is much more important than anything else. Users often forget the data and salient points of web content, but they won’t forget how a specific website made them feel. This is the same concept that is used in advertisements.
Web graphics, text, layout, and other interactive elements work together to present the user with exceptional user experience and not just great content. Making your website stand out from the sheer quantity of sites and information on the internet is critical.
Modern sites are designed with more visual elements and other interactive qualities to strike emotional responses that help them stand out in a highly competitive world.
However, you need to make sure that you aren’t overusing visuals and other interactive elements since it may lead to distraction.
Common Design Elements vs. Creativity
Don’t try to reinvent common design elements by becoming creative with new user interface (UI) patterns. You don’t want to make users think too hard trying to figure out how your UI functions.
Instead, you want to provide them with a familiar looking interface where specific objects such as links standout as links and not something else. You also want to ensure that the login access is in the top right corner of your page and nothing looks unfamiliar.
Being creative with standardised patterns can only make your website hard to use since it doesn’t promote usability. Although you may think that you’re trying to be different from the rest, you may end up making it harder for users to navigate through your site.
Make sure that you strike a balance between creativity and usability to remain relevant. Buttons, URLs, and navigation placement on your site need to focus on usability before anything else. Focus on the overall layout of these elements first without design in mind, then add your creative elements later on.
Make Your Website Scannable
Today, websites are scanned, not read. If you’re publishing blocks of texts without anything else, you’re making a great mistake. A lot of people out there no longer spend their time reading websites. They scan them to see if they can find any relevant information.
This is the primary reason why infographics and other visuals have become the go-to method for anyone trying to convey data or instructions quickly.
Making your web pages scannable will appeal to your target audience and increase traffic to your site. Many people are willing to scan through your content and only stick around if they discover something that strikes them, and want to find out more.
Users need to have a great experience when they land on your website since it helps to build an emotional connection to your brand. If you are merely creating a basic website that doesn’t provide such an experience, you have limited chances of attracting the kind of traffic you need to take your business to the next level.
Business websites need to be simple to navigate, easy to use and created with your target audience in mind. Don’t forget to integrate end-user feedback that will help you know how visitors feel about your design.